client case studies

 

Butler Associates has developed communications strategies for a range of prominent clients and organizations. The following are samples of some results accomplished on behalf of a client.

The Association of BellTel Retirees has been a client of Butler Associates’ since early 1997 when it was just a 3,000 start-up organization. The organization has surpassed 110,000 members and recently celebrated their 10th anniversary as a full-time client of our agency. Each year Butler Associates has run communications strategies and media relations for the Association’s corporate shareholder proxy efforts resulting in numerous victories versus a Fortune 50 company. We have also conceived and helped develop BellTel’s growth strategy, making it one of the largest and most influential retiree associations in the nation. The non-profit association has defeated Verizon in the corporate share owner proxy in 4 of the last 5 years. Their first victory – urging Verizon to limit golden parachutes without shareholder approval in 2003 – was the first time a Bell company had lost a proxy since the founding of the Bell system.

Butler has gained major features and editorials on the Association's efforts in Time Magazine, Business Week, Fortune Magazine, Crain’s New York Business, New York Times, Wall Street Journal, The Baltimore Sun, and many more major news outlets across the nation.

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G.A.L. Manufacturers was founded in 1927 and is one of North America’s largest elevator manufacturers with operations in New York, Illinois and Toronto, Canada. G.A.L. has turned to Butler over the years related to concerns that their property adjacent to Yankee Stadium was to be taken by eminent domain and also having to do with a strike and hostile labor negotiations at their main facilities.

Butler gained positive and strategic media and major news features on the company in the New York Post, NY Daily News, and Crain’s, among others, and opened the door for strategic political relationships on the state and regional level.

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New York State Correction Officers and Police Benevolent Association (NYSCOPBA) is the second largest law enforcement union in New York State. Immediately following union elections where a new president was to take office, the union was notified that a large international union was trying to take over NYSCOPBA and its 24,000 member bargaining unit, and ready to pour millions of dollars into the campaign effort. NYSCOPBA immediately retained Butler in their effort to give the union and its new leaders’ a higher profile image and strategically fight off the attempted unfriendly raid by another union on their territory. The PR campaign’s focus was to mount an aggressive offense, resulted in media throughout New York State that focused on NYSCOPBA’s new leadership and their experience and commitment. Following the victory by NYSCOPBA, Butler was brought on as a strategic advisor to the president and the executive leadership of NYSCOPBA for the full term in office.

Our efforts resulted in massive coverage in over 100 major daily and weekly papers throughout New York state and profile pieces on union issues in statewide and regional broadcast outlets including Inside Albany, The Wall Street Journal, The New York Times, the New York Post, Buffalo News and many more.

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BTIG is a premier institutional brokerage and fund services company with locations throughout the United States. The Butler team was retained by BTIG and immediately began its efforts to gain positive media awareness about BTIG and the work of some of its front line staff with business and financial journalists.

After just eight weeks, BTIG and its team received extensive media exposure in some of the most heavily read and influential publications in the nation. These include: Barron’s, USA Today, the NY Daily News, the New York Post, Crain’s New York Business, among others.

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Association of Trial Lawyers of America-NJ (ATLA-NJ) was founded in the late 1940s and incorporated in 1976, and is headquartered in Trenton, New Jersey. ATLA-NJ is a statewide association of nearly 2,300 members in private practice and public service, paralegals, law clerks, law students and law school graduates not yet admitted to the bar. ATLA-NJ works to preserve and strengthen state laws for safer products and workplaces, a cleaner environment and quality health care. ATLA-NJ believed that the medical and malpractice insurance industries’ proposed caps limiting the amount a patient could receive for pain and suffering would be unjust punishments to malpractice victims and not help stabilize insurance rates.

The public relations challenge was to get the media to tell the other side of the story. To kickoff the public relations campaign, simultaneous news conferences were held in the New York and Philadelphia media markets with malpractice victims and their families. Both news conferences received extensive print and broadcast media coverage, and the campaign led to more balanced coverage of the issue. Several newspapers, most notably The Star Ledger, supported ATLA-NJ’s position with an editorial against the insurance caps. Legislation including caps was never passed.

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Salsa Caterers & Special Events is New York’s most popular Latino food caterer. Salsa Caterers creates the Latin food experience for individuals and groups including President Bill Clinton, hip-hop mogul Sean “P Diddy” Combs, Latin singer Marc Anthony, the Metropolitan Museum of Art and a host of Fortune 500 companies.

Salsa Caterers retained Butler to help generate media attention for its joint effort with Goya Foods to launch Salsa on the Go – the first Latino food concession serving Yankee Stadium.

Butler Associates helped build buzz around the Salsa On the Go launch, pitching stories about how a son of the South Bronx and his company are thriving in the food-catering and special events industry and its new exciting venture at Yankee Stadium.

Butler garnered feature stories in a broad array of news outlets including Crain’s NY Business, the New York Daily News, Metro News, and The New York Times.

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ProtectSeniors.Org is a Washington, D.C.-based non profit coalition that concentrates on raising nationwide awareness of health care rights for America’s retirees and supporting legislative measures to protect retiree health benefits for an estimated 20 million.

ProtectSeniors.Org came to Butler Associates to develop a branding campaign to touch a wide geographic area, without a deep budget.

The Butler Associates team conceptualized a mobile billboard/earned media campaign that could be delivered in a guerilla-like and highly cost effective fashion. The result was a 2,000 mile mobile billboard caravan that crossed into seven eastern seaboard states and the District of Columbia with daily press conferences at major stop along the way.

The client’s message was delivered on television and a photo of the mobile billboard went national via the Associated Press wire. In total, over 250 news outlets in markets from California, Colorado, Texas, to Kansas, Florida, Ohio, and even Virginia, Pennsylvania, Washington, DC and New York explained our client’s message and did so across a very vast national news footprint. The multi-state tour served to amplify and project a larger campaign and message than the client ever could have afforded, generating a surge of calls and visits to their web site.

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Windham Mountain Ski Resort had been recently acquired by a Wall Street investment partnership and underwent an extensive $5 million dollar expansion. Butler was retained to help broaden awareness of the resort in its target markets in the Northeast.

While the warm weather of winter 2006-2007 devastated regional resorts from Wisconsin to Vermont, Windham was front and center in the news.

Butler garnered major two-page features for the resort and its management team in Crain’s New York Business and the Gannett’s Journal News. Large features also ran in the Westchester InTown Magazine, Hudson Valley Business Journal, the Capital District Business Review, among others. These feature stories on the resort are just some of the numerous major business features obtained over the unusually warm winter for Windham Mountain Resort.

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The Uniformed Firefighters Association, representing New York City’s Firefighters, is the largest firefighters union local in the world. Since being retained by the UFA in 1996 and including the period following the 9-11 attacks on New York, Butler Associates has consistently garnered positive and consistent major media coverage for the union and its firefighters in the largest media market in the U.S. and throughout the nation.

An example of one Butler national award winning campaign was “The Truth About the World Trade Center Memorial,” leveraging media communications, opinion editorials, editorial board meetings and outreach to federal and state elected officials. The UFA and its members were seeking to stop the construction of a performing arts center, theater and other facilities at the site of the worst terrorist attack on American soil.

Although the Governor and Mayor and leading papers, including the New York Times, endorsed the building of the facility, this 6-week campaign for the firefighters had such a large impact that it overturned and halted the project from moving forward, resulting in major changes to the design of the 9-11 memorial and World Trade Center.

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