HISPANIC MARKETING

With a purchasing power growing at triple the rate of the overall U.S. population, the Hispanic consumer market commands nearly $800 billion in spending and is soon expected to reach more than $1 trillion.

It takes a special agency to understand this dynamic market in all its complexity. We at Butler Associates have assembled a team of skilled professionals, experienced in delivering proven and effective communications strategies and successful promotional campaigns to the flourishing market of Latinos in the entertainment, food, real estate, corporate and various other industries. With our keen insight into the demographical and cultural sub-groups within the Hispanic market, and our extensive relationships with the editors and reporters in the Spanish-language media, we offer our clients a full complement of print, broadcast, and interactive strategies to communicate effectively to the regional and national Latino consumer with culturally-attuned marketing.

When it comes to delivering our clients’ brand and message to the Hispanic market, Butler Associates produces the translations that yield results. Our work and longstanding relationship with the Spanish-language media distinguishes us from other PR agencies, providing our clients an added reach into the large and growing Latino community in the regional and national marketplace.

We garner media coverage for many of our clients in such news outlets as El Diario La Prensa, Hoy, Univision, Telemundo, Hispanic Business, La Mega radio, Radio WADO, and other regional and national Hispanic media markets.

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