The Association of BellTel Retirees

The Association of BellTel Retirees has been a Butler Associates client since early 1997 when it was just a 3,000-member start-up organization. The organization has surpassed 134,000 members and are celebrating their 25th anniversary as a full-time client of our agency.

 

We helped develop BellTel’s growth strategy, to become one of the largest and most influential retiree associations in the nation.  The Butler group also has written and edited some 100 editions of the group’s quarterly newsletter, it leads the content creation – over 100 videos on YouTube – along with social media with a wide following and reach.

Each year Butler Associates has also run communications strategies for the group’s shareholder proxy efforts, yielding multiple victories.  Its first – championed by Butler Associates in 2003 – was the first time a former Bell System company had lost a proxy, in over 125 years ago.

 

Butler has gained major features and editorials on the Association's efforts, in Time Magazine, Business Week, Fortune Magazine, Crain’s New York Business, New York Times, Wall Street Journal, The Baltimore Sun, USA Today, Boston Globe and many more major news outlets across the nation.

  
Since being retained as public relations agency of record for this client, Butler Associates has represented the group in relation to over two dozen proxy proposals, with 11 of leading to changes to corporate governance practices at the company.

  • Association’s shareholder proxies resulted in 8 corporate governance changes at Fortune 50 company

 

  • Grew membership over 4,000% during 20-year PR representation