Patriot Bank, N.A.
Patriot Bank, N.A. is a leading community bank with branches located throughout southern Connecticut and New York’s Hudson Valley. Butler Associates was brought in to help re-establish and enhance the Patriot brand in the communities it serves, following a change in ownership and leadership.
Our strategic media campaign sought to spotlight, the bank’s visionary new CEO, its evolved business model, new-approach to customer banking centers, and its ranking as New England’s top-performing small-cap bank by the prestigious annual Sandler O’Neill ranking.
To communicate this news and more about Patriot, the Butler Associates team built out a variety of messaging and branding campaigns that gained significant traction across ten distinct media markets where it competes. Multiple business and financial stories also delivered favorable messaging related to quarterly earnings, reinforcing the strong economic standing the bank maintains.
The prestigious American Banker did a major profile on CEO Ken Neilson, while MarketWatch.com focused on Patriot’s elite status as one of America’s top small-cap publicly traded banks. The Hearst Connecticut papers, led by the Greenwich Time, Stamford Advocate, Danbury News-Times and Connecticut Post published an extensive feature spotlighting Mr. Neilson’s storied banking career, emphasizing the strategic value his team adds.
In an impactful front-page article, the Norwalk Hour chronicled Patriot’s financing of the renovation of a historic and economically vital 100-year old theater, resulting in community revitalization, new local shops and increasing real estate values. Time and again, the narratives our team constructed for the bank resulted in high-value community awareness in outlets ranging from News 12, Westchester Business Journal, Darien Times, New Canaan Advertiser, Fairfield Sun and so many more.
As a testament, from July through December 2015 alone, the Butler Associates public relations team achieved nearly 100 news features, articles and op-ed placements for and about our client, Patriot Bank.
100+ positive news stories and op-eds in less than 6 months
Bank leadership spotlighted in American Banker and dozens of local newspapers