New York Junior Tennis League
Butler Associates was retained by the New York Junior Tennis League (NYJTL) at the behest of organization’s prominent Board of Directors to develop and execute strategic public and media relations campaigns for its non-profit programs. This included handling media inquiries, publicizing its after school and summer programs, and managing and coordinating media relations for its signature events including The Mayor’s Cup and the USTA sanctioned GHI Bronx Tennis Classic.
Butler Associates conducted a multi-faceted effort which developing and pitching human interest stories, drafting, opinion pieces and feature stories directed specifically at local television news.
From April through Labor Day, Butler Associates generated over 150 newspaper placements on behalf of NYJTL representing a combined circulation exceeding 19,994,847. This included placements in the New York Times, New York Daily News, Staten Island Advance, El Diario and Afro Times. An op-ed drafted and placed on behalf of Gary Davis, now former president of the NYJTL on the link between physical fitness and educational achievement ran in the New York Daily News. There were also multiple placements in a wide range of community newspapers throughout the five boroughs.
Butler Associates achieved great success in obtaining television coverage for the NYJTL. WNBC-TV’s Weekend Today In New York broadcast live remotes from the Mayor’s Cup and GHI Bronx Tennis Classic. The 90-minute live remote for the Mayor’s Cup (June 8) was the curtain raiser for the highly rated French Open Finals plus we achieved a 3-Hour GHI Bronx Tennis Classic live remote (Aug 10) on NBC.
During the two weeks of the professional GHI Bronx Tennis Classic that the NYJTL owns and runs, our team secured three-hour live broadcast remotes from WCBS-TV’s Early Show (Aug 16); WABC-TV (Aug 14); New York 1 (Aug 10); WNYW-Fox News (Aug 7); in addition to an August 10 WNBC-TV live -remote listed above.
Throughout the spring and summer the NYJTL received significant feature news coverage on all of the most widely watched television news stations, with a combined television audience exceeding 7,558,928. The estimated dollar value for the electronic media coverage for this client is an estimated at $600,000 on the low side to more than $1 million. Total campaign media impressions exceeded 27.5 million over a nearly 5-month period.
150+ media placements in less than 6 months
Significant T.V. coverage reached 8 million New Yorkers
PR value exceeded $1 million